Manchester City have become the first football club to launch a brand new channel on the ‘YouTube Kids‘ platform, according to ProlificNorth.
With the success of Manchester City’s first official YouTube channel, which surpassed one million subscribers in 2017, the club are to host a similar, child-friendly, related video channel on the platform. Content set to be produced includes behind-the-scenes videos, match highlights and productions suited for children under the age of 12.
There is also to set be a weekly show called ‘Xtra Time’, showcasing everything that has happened on and off the pitch for Manchester City across the preceding seven days.
Chief Marketing Officer for City Football Group, Nuria Tarre released a statement on the news stating:
“Launching our dedicated football channel on YouTube Kids is an exciting step for us as we continue to explore new and innovative ways to connect with the next generation of City fans.
We want to continue to push boundaries beyond our existing platforms to reach new audiences and as YouTube Kids is the number one video platform for children, it feels like the right place to share our content.
We strongly believe in creating safe and certified environments for children online and YouTube Kids offers a trusted way for our content to be consumed by the younger generation.”
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